Brand and digital news and opinion

Our brand experts publish articles and opinion pieces on brand and digital strategy, rebranding, brand naming, brand identity and website design, across many business sectors, including luxury, hotels, travel, fintech, energy transition and tech, with a special focus on sustainability, data privacy and the circular economy.

Opinion piece themes include brand strategy, naming, rebranding risks and opportunities, user experience design and digital transformation.

News covers the latest press releases, awards and articles featuring Nucleus brand and digital projects or Nucleus brand experts commenting on brand and digital issues.



Nucleus wins Silver in the W3 Awards
02 October 2024
Press release

Nucleus wins Silver in the W3 Awards

Rebranding – 2 Golden Rules apply
04 September 2024
Opinion

Rebranding – 2 Golden Rules apply

Sustainability: The new dimension of brand trust
09 May 2023
In the news

Sustainability: The new dimension of brand trust

Transforming skills for a sustainable tomorrow
04 May 2023
Press release

Transforming skills for a sustainable tomorrow

Brands must verify their green claims
05 April 2023
Opinion

Brands must verify their green claims

Rebranding with ‘imperfect circularity’ at heart
17 March 2023
In the news

Rebranding with ‘imperfect circularity’ at heart

Introducing Encyclis, the new name for Covanta Europe.
25 January 2023
Press release

Introducing Encyclis, the new name for Covanta Europe.

Sustainable brands need to agree a common language
20 December 2022
In the news

Sustainable brands need to agree a common language

Brand trust; is Twitter losing it?
24 November 2022
Opinion

Brand trust; is Twitter losing it?

Imperfect circularity - the best we can hope for?
07 November 2022
Opinion

Imperfect circularity - the best we can hope for?

Sustainable Branding Goes Beyond Green
04 November 2022
In the news

Sustainable Branding Goes Beyond Green

 Business Needs Branding to Drive Sustainability
26 September 2022
In the news

Business Needs Branding to Drive Sustainability

Sustainability Is Also a Brand Imperative
08 September 2022
In the news

Sustainability Is Also a Brand Imperative

Travel has a responsibility to be courageous in creating greener brands
21 July 2022
In the news

Travel has a responsibility to be courageous in creating greener brands

 Hitachi smart mobility launch
20 July 2022
Press release

Hitachi smart mobility launch

The future of green branding
19 July 2022
In the news

The future of green branding

The long tail of sustainable brand design
18 July 2022
In the news

The long tail of sustainable brand design

What is sustainable branding?
27 May 2022
Opinion

What is sustainable branding?

How to trash a brand
22 March 2022
Opinion

How to trash a brand

Rebranding; change before you have to change
15 March 2022
Opinion

Rebranding; change before you have to change

Branding by numbers
22 February 2022
Opinion

Branding by numbers

The future of luxury; where to in 2022?
03 February 2022
Opinion

The future of luxury; where to in 2022?

The search for wellbeing; trends for 2022
14 January 2022
Opinion

The search for wellbeing; trends for 2022

What’s in a name?
04 November 2021
Opinion

What’s in a name?

The world's first 'weightless' website
22 June 2021
Press release

The world's first 'weightless' website

Ardfin – a bespoke website for Scotland’s most exciting hotel opening
09 June 2021
Press release

Ardfin – a bespoke website for Scotland’s most exciting hotel opening

Wired: Why brands ditching vowels are rlly stpd
04 May 2021
In the news

Wired: Why brands ditching vowels are rlly stpd

Luxury should last forever
22 April 2021
Opinion

Luxury should last forever

Thumbs up for “Global Britain”?
17 March 2021
Opinion

Thumbs up for “Global Britain”?

Champneys reveals its life after lockdown
27 January 2021
Press release

Champneys reveals its life after lockdown

Green branding; pure green, or dirty green?
25 November 2020
Opinion

Green branding; pure green, or dirty green?

Royal shifts to digital, with help from Nucleus
04 November 2020
Press release

Royal shifts to digital, with help from Nucleus

Forgotten Beauties – the art of website design
28 October 2020
Press release

Forgotten Beauties – the art of website design

Rt Hon Dominic Raab MP visits Nucleus’ Edtech venture, sQuid
16 October 2020
Press release

Rt Hon Dominic Raab MP visits Nucleus’ Edtech venture, sQuid

Slogans, straplines and collective forbearance
01 October 2020
Opinion

Slogans, straplines and collective forbearance

Life after lockdown;<br/>Wealth management brands
16 September 2020
Opinion

Life after lockdown;
Wealth management brands

Life after lockdown;<br/>Brands that defy economic fallout
31 July 2020
Opinion

Life after lockdown;
Brands that defy economic fallout

Life after lockdown;<br/>21st Century Renaissance?
20 July 2020
Opinion

Life after lockdown;
21st Century Renaissance?

Life After Lockdown: Why a Relevant Brand Purpose is Vital for Banks
23 June 2020
In the news

Life After Lockdown: Why a Relevant Brand Purpose is Vital for Banks

Life after lockdown;<br/>Banking brands
15 June 2020
Opinion

Life after lockdown;
Banking brands

Slogans, straplines and the need for clarity
11 May 2020
Opinion

Slogans, straplines and the need for clarity

Life after lockdown;<br/>Travel brands
30 April 2020
Opinion

Life after lockdown;
Travel brands

For SEO content is king, mobile is key and speed is everything
12 February 2020
In the news

For SEO content is king, mobile is key and speed is everything

Cry God for Prince Harry, England and the Royal brand (part II)
21 January 2020
Opinion

Cry God for Prince Harry, England and the Royal brand (part II)

Chilean winemaker introduces rebranded digital experience
13 January 2020
In the news

Chilean winemaker introduces rebranded digital experience

Brand protection and Brexit
29 October 2019
Opinion

Brand protection and Brexit

The search for genuine “disruption” in the travel industry
24 October 2019
In the news

The search for genuine “disruption” in the travel industry

Thomas Cook paid the price for losing its spirit of innovation
30 September 2019
In the news

Thomas Cook paid the price for losing its spirit of innovation

Privacy is a strategic business issue
04 September 2019
Opinion

Privacy is a strategic business issue

The true cost of data
28 August 2019
In the news

The true cost of data

A superfast website for the slow holiday people
19 July 2019
Press release

A superfast website for the slow holiday people

Why it’s hard to reposition a brand
09 July 2019
In the news

Why it’s hard to reposition a brand

Why brand repositioning is hard
08 July 2019
Opinion

Why brand repositioning is hard

The Luxury Of Privacy In A Post-Digital World
14 June 2019
In the news

The Luxury Of Privacy In A Post-Digital World

Why Now Is Ideal Time For Banking Brands To Assert Their Privacy Role
07 June 2019
In the news

Why Now Is Ideal Time For Banking Brands To Assert Their Privacy Role

Where To Now For Financial Marketers?
28 May 2019
In the news

Where To Now For Financial Marketers?

How privacy has become the new competitive advantage in a world of personalisation
07 May 2019
In the news

How privacy has become the new competitive advantage in a world of personalisation

Luxury travel in the post-digital era
29 April 2019
In the news

Luxury travel in the post-digital era

Banking beyond digital transformation
28 March 2019
In the news

Banking beyond digital transformation

Is this the end of the Data-By-Stealth model?
15 March 2019
In the news

Is this the end of the Data-By-Stealth model?

Beyond the data-by-stealth model
07 March 2019
Opinion

Beyond the data-by-stealth model

Now professional services feel the digital heat
19 February 2019
In the news

Now professional services feel the digital heat

Renascent guides business leaders towards their next horizon
18 February 2019
Press release

Renascent guides business leaders towards their next horizon

While Data Is 21st Century Gold, Mining Can Be Dangerous
27 January 2019
In the news

While Data Is 21st Century Gold, Mining Can Be Dangerous

Opinion: Brand IP doesn’t look after itself
10 January 2019
In the news

Opinion: Brand IP doesn’t look after itself

Banking brands battle to stand out from the crowd
17 December 2018
In the news

Banking brands battle to stand out from the crowd

Azerai La Residence, Hue debuts with a new Nucleus website
12 December 2018
Press release

Azerai La Residence, Hue debuts with a new Nucleus website

Banks must get smart ‘or lose out to techfins’
28 November 2018
In the news

Banks must get smart ‘or lose out to techfins’

Protecting Your Brand’s Intellectual Property
26 November 2018
In the news

Protecting Your Brand’s Intellectual Property

The Future Is Here: What Tomorrow’s Bank Might Look Like
14 November 2018
In the news

The Future Is Here: What Tomorrow’s Bank Might Look Like

SNOMED International launches new website designed by Nucleus
06 November 2018
Press release

SNOMED International launches new website designed by Nucleus

How banks can prevail in a fintech, Techfin World
11 October 2018
In the news

How banks can prevail in a fintech, Techfin World

The Future Of Financial Services Lies In The Balance
28 September 2018
In the news

The Future Of Financial Services Lies In The Balance

Digital Disruption Is Catalysing Next Generation Professional Services
28 August 2018
In the news

Digital Disruption Is Catalysing Next Generation Professional Services

Wealth Management Must Join The Digital Revolution
22 August 2018
In the news

Wealth Management Must Join The Digital Revolution

#TransformTuesday: 21 August
21 August 2018
In the news

#TransformTuesday: 21 August

Digital Disruption Spur To Reinvention For Professional Services
21 August 2018
In the news

Digital Disruption Spur To Reinvention For Professional Services

Industry Predicts The Future Of Banking
15 August 2018
In the news

Industry Predicts The Future Of Banking

Opinion: Can digital disruption help reinvent professional services?
09 August 2018
In the news

Opinion: Can digital disruption help reinvent professional services?

Professionals must join the digital revolution
06 August 2018
Opinion

Professionals must join the digital revolution

Azqore – the new name for Crédit Agricole Private Banking Services
05 July 2018
Press release

Azqore – the new name for Crédit Agricole Private Banking Services

Adtech’s existential crisis
28 March 2018
Opinion

Adtech’s existential crisis

Nucleus wins an array of silvers in the Davey Awards
06 November 2017
Press release

Nucleus wins an array of silvers in the Davey Awards

Nucleus scoops 2 Golds and a Silver at the W3 Awards in New York
31 October 2017
Press release

Nucleus scoops 2 Golds and a Silver at the W3 Awards in New York

Azerai grows web presence with second destination in Vietnam
24 October 2017
Press release

Azerai grows web presence with second destination in Vietnam

Azerai debuts its new brand in Luang Prabang
07 March 2017
Press release

Azerai debuts its new brand in Luang Prabang

A new force in African banking
22 February 2017
Press release

A new force in African banking

We now live in a world where the unthinkable is not only thinkable, it’s palpable
16 June 2016
Opinion

We now live in a world where the unthinkable is not only thinkable, it’s palpable

Brand name contagion – when a new car launch catches a virus
02 February 2016
Opinion

Brand name contagion – when a new car launch catches a virus

Our brand experts publish articles and opinion pieces covering brand and digital strategy, brand naming, luxury, fintech, ecommerce, climate change, data privacy and the circular economy, with a focus on branding, rebranding, user experience design and digital transformation.

Nucleus' founder and managing director, Peter Matthews, is a leading brand expert with a wide range of award-winnong brand strategy, branding, brand naming and digital transformation experience, advising clients around the world in banking and finance, luxury and travel. His brand articles and digital opinion pieces cover a wide range of subjects, from rebranding, brand naming, the future of luxury, data privacy, ecommerce and even the Royal Family as brands.