An expert digital brand agency

Design has always been about problem solving. And, as in science, if you want to solve problems consistently, you need a proven methodology. While our brand strategy agency approach has evolved over the years, this 5-step brand development process remains true its well-proven methodology...

Nucleus


Whether we are defining a new brand strategy, naming a new brand or re-imagining a brand identity, or designing a transaction website or app our expert brand and digital consultants follow the same disciplined 5-step brand and digital development process:

brand strategy
Understand the situation – including the context for the project, competitors’ offerings, market dynamics, customer needs and perceptions and our client’s strategic goals.

brand strategy
Define the requirements – we accurately identify the problem that needs to be solved, or the opportunity to be realised. Only then can we properly define the project’s business and technical requirements and write a creative brief. By deconstructing the current reality, we can then rebuild it, step-by-step, engaging our client’s leadership team to ensure clarity of purpose and precise and accurate outputs. This joint process ensures engagement with the key challenges and ownership of the subsequent solution.

brand strategy
Design the brand experience – once all the requirements are documented, we can design the solution, whether it is a new brand name, a creative brand concept, a fresh value proposition, a game changing app, website or transformed brand experience. We then evaluate the concepts and select one to refine, specifying and often prototyping our recommendation in the process.

brand strategy
Make it happen – from a signed-off specification, we can then deliver the brand experience, executing our concept using our team’s wide technical know-how and deep experience. We work to best-of-breed standards with our experienced project managers leading implementation, before documenting our solution in brand guidelines and digital specifications.

brand strategy
Continuous improvement – we thoroughly test the solution, protect the idea with trade marks and launch the brand or website, measuring results to create a continuous cycle of learning, refinement and improvement.

Beyond launch, we are usually retained to provide ongoing strategic, creative and technical advice, as well as operational support for websites and apps. This ensures a cycle of continuous improvement.

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By consistently applying this brand and digital  development process we have found we can reduce risk and time-to-market, consistently identify big ideas that help achieve strategic objectives and replicate successful brand outcomes that really do stand the test of time.

Over the years, this combination of left and right brain, of analytical precision and creative energy, brings out the best in our talented team and encourages the development of valuable hybrid skills.

Having a clear and rigorous design development process helps us simplify, avoid gimmicks and improve usability, adding value to all our brand and digital solutions. And with several brands we designed in the 1980’s still flourishing today, we have some hard evidence that our approach brings successful outcomes from carefully considered, timeless design.

Strategy

Our brand and digital strategy consultants help our clients realise their goals by identifying strategies to improve their brand and digital promises to customers and other stakeholders.

In today’s mobile digital world our long-established slogan “Your brand is your business; your business is your brand” has never been more apposite. For more than 20 years, our strategy consulting team has combined brand and digital experts who see beyond individual channels to think about value propositions and user experiences that span all media.

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Brand naming

Brand naming isn’t easy. Those who think it is find this out the hard way. Many of our brand naming agency assignments have come about because a founder or a management team has tried a DIY approach to brand naming, or used an inexperienced brand naming agency, before realising the scale of the challenge. At worst, they have launched a new brand only to be served with a cease and desist letter for trade mark infringement and have to start the naming process again.

Because brand names become such valuable assets, it is essential to get it right the first time. So, over the years we have refined a methodical process that aligns brand naming with the business strategy, reinforces the brand purpose and uses filters for domain name availability and trade mark searches, conducted by our own team of trade mark attorneys, to filter out unviable names.

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Design

Design creativity is the nucleus of our agency. This is where we unlock hidden value, add a multiplier to our strategic insights and create tangible positive differentiation between our clients and their competitors.

For almost 40 years, our creative ethos has created timeless brands that stand the test of time, never over-complicating the creative solution, but paring things back to achieve simplicity and clarity of purpose.

But we don’t just think of creativity being the domain of designers. Instead, we recognise creativity in everything we do and use the discipline of the design process to question; and ask why not? We find this is as applicable to technical and content challenges as it is to branding.

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Digital

We built our first website in 1994, followed by Sainsbury’s online supermarket in 1995 and First Direct’s first online bank in 1996. With almost 25 years' experience creating compelling user experiences, designing technical and information architectures and building transactionary websites and apps, no one has been a digital agency longer than Nucleus.

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Delivery

Our motto has long been “We are only as good as our last project” and that is why we cherish our strong reputation for delivery.

Brands, websites and apps need to be launched to plan, fully tested and ready for the real world. Our team has an enviable track record delivering major brand and digital projects on time and on budget and then optimising performance in a process of continuous improvement.

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