Whether we are defining a new brand strategy, naming a new brand or re-imagining a brand identity, or designing a transaction website or app our expert brand and digital consultants follow the same disciplined 5-step brand and digital development process:
Understand the situation – including the context for the project, competitors’ offerings, market dynamics, customer needs and perceptions and our client’s strategic goals.
Define the requirements – we accurately identify the problem that needs to be solved, or the opportunity to be realised. Only then can we properly define the project’s business and technical requirements and write a creative brief. By deconstructing the current reality, we can then rebuild it, step-by-step, engaging our client’s leadership team to ensure clarity of purpose and precise and accurate outputs. This joint process ensures engagement with the key challenges and ownership of the subsequent solution.
Design the brand experience – once all the requirements are documented, we can design the solution, whether it is a new brand name, a creative brand concept, a fresh value proposition, a game changing app, website or transformed brand experience. We then evaluate the concepts and select one to refine, specifying and often prototyping our recommendation in the process.
Make it happen – from a signed-off specification, we can then deliver the brand experience, executing our concept using our team’s wide technical know-how and deep experience. We work to best-of-breed standards with our experienced project managers leading implementation, before documenting our solution in brand guidelines and digital specifications.
Continuous improvement – we thoroughly test the solution, protect the idea with trade marks and launch the brand or website, measuring results to create a continuous cycle of learning, refinement and improvement.
Beyond launch, we are usually retained to provide ongoing strategic, creative and technical advice, as well as operational support for websites and apps. This ensures a cycle of continuous improvement.