In today’s mobile digital world our long-established slogan “Your brand is your business; your business is your brand” has never been more true. For more than 20 years, our expert brand and digital strategy consulting team has combined brand and digital experts who define value propositions and user experiences that span all media. Their focus is to ensure brand and digital strategy is aligned with business strategy to achieve clearly articulated corporate goals.
This expertise is applied to planning new brands, rebranding tired brands, brand naming, digital transformation and the creation of compelling brand experiences across all customer touchpoints.
Our brand and digital strategy consultants have wide international experience across many sectors, but particular expertise in banking and financial services, travel, hospitality and luxury.
Why does your brand deserve to exist? It's a critical question that all CEOs need to be able to answer, succinctly. Questions like this help us to deconstruct value propositions before rebuilding them step-by-step to define the brand's true purpose and customer proposition, based on precise inputs that are both accurate and ring true with employees and customers alike. Similarly, when creating new brand names we deploy a methodical process that is aligned with the brand strategy, reinforces the brand purpose and uses filters for domain name availability and trade mark searches, conducted by our own team of trade mark attorneys.
Once the brand's purpose is clearly defined, easily articulated and the IP is protected, the brand strategy can support and align with business strategy to achieve commercial goals.
Our brand strategy services include how to protect brand intellectual property, such as new brand names. We can help with a wide range of IP services through our subsidiary, Nucleus IP, which is regulated in the UK by the Intellectual Property Regulation Board (IPReg). We define IP strategy, register and manage trade marks, with over 20,000 marks under management worldwide, protect design rights and copyright and help our clients commercialise their IP by negotiating and drafting licence, distribution and partnership agreements.
Brands now have to be agile to adapt to profound changes in business activities, processes and models. Change is ripping through many industries, driven by innovative technology and disruptive business models. Our digital strategy consultants define digital strategies that leverage opportunities for brands by reaching new markets, lowering the cost of customer acquisition, improving customer engagement, digitising or transforming processes, increasing conversion and lowering cost/income ratios.
Brand and digital strategy come together on many of our programmes, where we rebrand existing businesses or launch a challenger brand into a competitive market.
Our strategy services
- Brand purpose
- Brand positioning
- Value propositions
- Brand naming
- Product naming
- Brand messaging
- Brand architecture
- Content strategy
- Employee branding (inside-out branding)
- IP strategy, trade marks and IP management
- Opportunities assessments
- Digital transformation
- Usability research
- User experience
- Information architecture
- Booking engines
- Conversion optimisation