Our brand and digital strategy team helps our clients realise their goals by identifying strategies to improve their brand and digital promise to customers and other stakeholders.

In today’s mobile digital world our long-established slogan “Your brand is your business; your business is your brand” has never been truer. For more than 20 years, our strategy team has combined brand and digital experts who see beyond individual channels to think about value propositions and user experiences that span all media. Their focus is to ensure brand and digital strategy is aligned with business strategy to achieve corporate goals. 

This expertise is applied to planning new brands, rebranding tired brands, digital transformation and the creation of compelling user experiences.

Our brand and digital strategy consultants have wide international experience across many sectors, but particular expertise in financial services, travel, hospitality and luxury. 

 

Our strategy services


Brand strategy

  • Brand purpose  
  • Brand naming
  • Brand positioning
  • Value propositions and messaging
  • Brand architecture
  • Content strategy
  • Internal branding
  • IP strategy


Digital strategy

  • Opportunities assessments
  • Digital transformation
  • User experience
  • Information architecture
  • Booking engines
  • Conversion optimisation
  • Emarketing
  • Analytics