Brands and websites need to be launched to plan, fully tested and ready for the real world. They then require monitoring and management to optimise performance. Our expert brand and digital teams have an enviable track record delivering major brand projects on time and on budget.
Much of this success comes down to good project management - proper planning and defining exactly what is required at the outset of the project. From what we have seen, problems at launch are usually related to loose or ambiguous requirements which impact delivery (and budgets) long after they weren’t thought about. We ensure these requirements are identified early on and signed-off so everyone is working to the same agenda.
From a brand perspective, delivery also means consistent implementation of brand standards, where the brand is documented in guidelines and protected with trade marks prior to launch and then updated to keep track of emerging requirements.
For digital, the launch of a website or app is just the beginning of a cycle of continuous improvement, based on feedback loops of: analytics, conversion data, sales and usability analysis. Our web hosting and webmastering services provide ongoing technical support and project management for small and large brands.
Our brand management services
- Project management
- Brand guidelines
- Trade mark application and filing
- Trade mark watching
- Brand tracking
- Brand asset management
Our digital managed services
- Project management (Agile and Waterfall)
- Web hosting in our private cloud
- Social media
- Monitoring and analytics
- GDPR reviews
- Performance monitoring
- Security reviews