Our approach

Every brand symbolizes a promise to its customers and other stakeholders: employees, shareholders, partners, and opinion formers. While brands can be corporations, individual services or products, in all cases the brand represents the intangible value above and beyond the product or service’s commodity value.

Because brands are now so important in realizing business objectives and sustaining value creation, we approach every brand project as if the brand is the business; and the business is the brand.

First, we assess and define the brand strategy by reviewing and re-articulating brand purpose: defining brand values; creating engaging value propositions; naming or renaming brands; and designing intuitive brand architectures.

Then, once the strategy is defined and agreed, we bring brands to life by creating unique brand experiences: designing distinctive brand identities, create compelling user experiences using our experience blueprint ®, engaging employees in inside-out branding ® initiatives, documenting the system in brand guidelines and, sometimes, even operating ecommerce and mcommerce websites.

Once a new brand is created or an existing brand refreshed, we then guide and support our clients along their new brand journey. Usually, this includes enhancements and refinements, but it also can include brand asset management: with trade mark, domains and copyright managed by our own trade mark attorneys at Nucleus IP.

Over the years we have developed and refined a number of unique brand consulting methodologies, which we deploy successfully on all brand assignments to ensure powerful propositions, memorable names, engaging identities and brand systems that pass the test of time.

If you are interested, our case histories provide all the proof you will need...