Topping Rose House

Topping Rose House

digital case study

A glimpse of Long Island luxury

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Bringing a modern space to life for today’s discerning travellers


Topping Rose House in Bridgehampton, New York is the Hamptons’ first full-service luxury hotel.

Built in 1842 for its namesake, Judge Abraham Topping Rose and his family, this Greek Revival-style mansion has been carefully restored to honour its antique elements while creating a modern space that caters for the discerning traveller of today.

Nucleus was selected and commissioned to define a digital strategy and design a website to bring Topping Rose House to life online.


A year ahead of opening, we let the world know about Topping Rose House with a teaser site, that established a digital presence and SEO footprint. Content was expanded over the pre-opening period, while the potential guests registered for the newsletter. 

We then designed and built the full transactional website complete with online booking. This, again, focused on the mobile web browser as much as the laptop or PC user, with a responsive design approach that is easy to use on the move from a smartphone or iPad. New photography brings the hotel to life and showcases its beautiful design.


The opening of Topping Rose House was a great success, with plenty of positive coverage in influential publications. Traffic to the website has grown along with online bookings. With the teaser strategy paying off, by the time the hotel opened its doors to guests, Topping Rose House was already in the top two for most Google searches based on ‘Bridgehampton’ and ‘The Hamptons’.