Automation is coming to the professional advisers sector which needs to be thinking now about branding in order to counter agile competitors who are beginning to leverage tech to cherry-pick high-value services.
In a WARC Best Practice paper, How B2B and professional services brands can weather disruption, Peter Matthews, founder of the Nucleus consultancy, envisages a not-too-distant future where machine learning and AI will supersede the dated business models operated by accountants, lawyers and bankers.
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