Intellectual property and brand image are an SME's most valuable assets. But how do you go about protecting your brand and enforcing your rights to preserve and grow it?
With an asset as valuable as a brand, you need to protect it from those who would like to imitate it in order to piggyback off your success. First you must understand that this is an on-going and increasingly complex challenge. Brand assets have an indefinite life and many brands think, act and trade globally.
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