Banking brands battle to stand out from the crowd

17 December 2018
It remains difficult to differentiate between private banks and what they offer clients. In a fragmented marketplace, the rewards for those players able to get their branding strategy right could be considerable. In the traditional, stuffy and exclusive world of private banking, wealth managers have started investing across multiple channels to modernise their brand, swapping old-fashioned imagery and language for a more friendly and colourful style of communication, to portray themselves in a way that feels warmer, more personal and accessible.

Read full story