The true cost of not protecting customer data in travel

30 July 2019
For years now, the hospitality business has shared BigTech’s addiction to customer data. Rather than sell it to advertisers, however, hotels and airlines traditionally use it to personalize travel experiences. Hotels - in particular luxury hotels - collect customer data to build detailed guest profiles which can include personal preferences, from room, pillow and favourite cocktails, to potentially more explicit guest information.

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