While Data Is 21st Century Gold, Mining Can Be Dangerous

27 January 2019
This week the French data regulator, CNIL, fined Google €50m for not obtaining a valid legal basis for processing user data. Now we know GDPR has teeth, so how should marketers balance their addiction to personalisation with compliance to the new regulations? “Lack of transparency, inadequate information and lack of valid consent regarding ads personalisation” were CNIL’s reasons for levying the record fine, laying out a clear warning to others for subsuming specific customer consents required by GDPR in long scrolling pages of terms and conditions.

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