Where To Now For Financial Marketers?

28 May 2019
It looks like Google and Facebook’s data-by-stealth model is in the spotlight. GDPR has exposed the once highly profitable personal data collection practices which have underpinned Big Tech’s business model for years. Whilst there is no getting away from the fact that we live in a data economy, GDPR has marked out some boundaries that, until now, have been poorly defined and hardly ever policed.

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