We have observed AI transforming the world during the past two or three years, boosting productivity across almost every industry and expanding access to nearly all human knowledge. In branding and marketing this rapid transformation is posing many challenges for agencies large and small and the future of conventional branding and advertising agencies appears very unclear.
As designers and brand consultants who have been atthe leading-edge of branding for several decades, Nucleus has well-proven workflows and methodologies that are an excellent foundation for AI augmentation, by inputting deep research into our processes and using semantic and cultural insights to surface sentiment analysis from vast quantities of social, search and sales data.
AI agents built on agentic brand strategy workflows
Evoleus is now building AI agents to automate several branding and marketing processes. We have started with an enterprise-level brand naming agent to expand inputs and cultural influences, but also to filter name concepts for a wide variety of criteria, including trade marks, domains, unregistered rights, linguistics and double-meanings. This speeds up our process, augment our conceptual reach and delivers efficiencies that allow our naming experts to focus on human creativity and imagination. Our first brand naming projects using this process will be announced in the coming months.
Likewise, we are also now developing proprietary AI tools to part-automate brand proposition development and brand valuations, reducing the time-consuming research and analysis stages and concentrating human insight and ingenuity on stages in every project where it adds most value, including:
- Strategic intuition
- Big ideas
- Brand tone of voice
- Creative direction
- Cultural sensitivity
As a boutique brand agency in the AI-era, our aim is to craft the right balance between AI-powered branding agents and expert human brand consultants, delivering solutions faster and more effective than ever before, with more data and analysis available to reduce risk. However, we will always start with the strategy, always input human creativity and never let the tools make the decisions for us.
The benefits? We are seeing accelerated projects, expanded inputs, deeper anaylsis and more rigorous validation, allowing more time to explore our human ingenuity and emotional insights, both of which are essential to making great brands unique.
Curious to find out more? Then why don’t you reach out to us to discuss accelerating one of your projects?