Indosuez Wealth Management is launching Azqore as an independent subsidiary to meet the needs of a transforming private banking market.
CA-PBS has more than 25 years’ experience at the heart of private banking in Switzerland. Today - the business has clients in 11 countries, served from three locations (Geneva, Lausanne and Singapore) with CHF 150 billion in Assets Under Management, up 30 per cent in the last 2 years.
Through its proprietary S2i platform, CA-PBS has offered a wide range of services, including integrated technology services, operational back office and project consultancy. Banking clients can choose between two S2i solutions: either by outsourcing their back office to Azqore experts (BPO); or with their own in-house teams using S2i as Software as a Service (SaaS).
Azqore was created to capture international market opportunities, emphasise strategic advantages and deliver growth, with a brand strategy to support the achievement of corporate goals: accelerated improved service quality; digital development; increased international presence; and focus on S2i’s open banking platform.
Nucleus worked closely with Indosuez Wealth Management and Crédit Agricole Private Banking leadership to define and design the new value proposition, ‘partners for tomorrow’s wealth managers’; a new name protectable in international markets; and a distinctive brand identity system, including an updated brand for S2i.
Azqore CEO, Pierre Dulon, explains “Our new name expresses what makes Azqore unique in the market. It reflects the comprehensive nature of our solutions – the A-Z of banking, while also referencing our integrated S2i ‘Qore’ platform, which is at the heart of our clients’ processes.”
Peter Matthews, Nucleus’ CEO, who led the project, added “We designed the name and the brand identity to present the newly independent business as a digital transformation partner for banks. The name, brand mark, typography and colours are all deliberately precise, contemporary and highly distinctive with imagery that suggests Azqore’s ‘core’ bank platform solutions.”
Read our case history
Azqore is an expert digital transformation partner for tomorrow’s wealth managers.
With over 25 years’ experience, clients in 11 countries served from three locations ( Geneva, Lausanne and Singapore) and CHF 150 billion in Assets under Management, Azqore transforms the operational efficiency of private banks and wealth managers, while supporting compliance with changing regulations.
Through its proprietary S2i platform, Azqore offers a wide range of services, including integrated technology services, operational back office and project consultancy.
Azqore’s community of users can choose between an outsourced BPO service operated by back-office experts, or a SAAS solution using their own staff. Both are based on a single version of Azqore’s proprietary integrated S2i banking software, with regular updates to enhance performance and comply with regulatory changes. Fronted functionality can be customized using secure APIs.
Azqore is the new brand for Crédit Agricole Private Banking Services (CA-PBS) and an independent subsidiary of Insosuez Wealth Management group, the global wealth management brand of the Credit Agricole Group.
For further press information, please contact Indosuez Wealth Management:
Eléonore Givort, firstname.lastname@example.org +33 1 43 23 26 94
Melinda Raverdy, email@example.com +41 58 321 95 97