The Indosuez Wealth Management brand reflects the Crédit Agricole Group’s international reorganisation and is part of a wider process of aligning subsidiaries in different geographies to offer a streamlined, cross-border service to families and entrepreneurs across the globe.
Nucleus was appointed in January 2014 to define a new brand promise, advise on naming and create a distinctive new global brand system and user experience, which included designing the new global intranet and website www.ca-indosuez.com.
The new Indosuez Wealth Management brand system uses an elegant centred format across all communications, with the new brand mark – proportioned as the ‘golden ratio’ to reinforce the proposition ‘Architects of Wealth’ – always appearing above other content. The brand colourways are an understated, sophisticated combination of fawn and white with cerise highlights. Typography brings together classically centred Berthold Bodoni for headings and Neue Helvetica for text.
The new brand design and messaging communicate the added value of combining the financial strength and full range of services of Crédit Agricole Group with Indosuez’s nimble organisation and highly committed staff, who are able to provide tailored advice and support, with dedicated teams of experts, to create, manage, protect and pass on enduring wealth.
Clare Brennen, Director of Communications of CA Indosuez Wealth (Group), said: “Our new Indosuez Wealth Management brand is the culmination of 3 years’ work to reposition our wealth management businesses as one brand worldwide. For the past 2 years, Nucleus has been our close adviser, helping us to re-imagine our proposition and achieve our strategic goals by ensuring we have a clear value proposition and a distinctive world-class brand.”
Peter Matthews, CEO of Nucleus, added: “The Indosuez Wealth Management brand establishes a new and distinctive narrative in international wealth management, building on the group’s reputation for outstanding customer service. We are very proud to have contributed to the creation of this new force in international wealth management.”
The name Indosuez has a rich heritage dating back to the founding of Banque de l’Indochine in 1875. Since then, the bank has built a strong reputation advising entrepreneurs and families across the world, providing bespoke financial advice and tailored investment services. Today, Indosuez Wealth Management has 30 offices in 14 countries serving high-net-worth and ultra-high-net-worth clients worldwide and manages client assets totalling €110 billion.