Nucleus creates bespoke digital assets for Maybourne Hotel Group

22 July 2009

Following the launches of its three hotel websites during 2008, Maybourne’s luxurious new portal and booking system now completes the transformation of Maybourne Hotel Group’s web presence, providing an immersive Maybourne online brand experience.

The innovative new booking system, based on Pegasus Ultra Direct, serves all four websites, and sets new standards for luxury hotel online bookings. Nucleus and Maybourne scoped and defined the user experience with great care, enabling availability searches across all three hotels for best available rates, packages and special offers. Additional functionality includes: multiple room booking, room upgrade prompts and extras, including: champagne, flowers, chocolates and spa treatments. Bookings integrate into the online Butler service, launched earlier this year.

The Pegasus availability and rates data is combined with rich written and image content from the CMS system to create a new level of customer experience for a hotel booking engine.

All four websites now also include Direct News feeds, providing tailored “What’s on in London” content to enrich the user experience with relevant local information about events, exhibitions, shows and news.

Mike Bonner, Maybourne Hotel Group’s Director of Marketing commented “We are very, very excited about our new website and the potential of our powerful new, bespoke booking engine which Nucleus has developed for us, combining a luxurious brand experience with guaranteed best available rates and a cornucopia of other options and functionality.”

Nucleus’ Managing Director, Peter Matthews, added “The launch of and the new booking engine is the culmination of 18 months’ work, transforming Maybourne’s websites into the very best-of-breed online luxury hotel experiences. We are particularly proud of the new booking engine, which we are confident will transform the level of online bookings.”

View the websites here: Maybourne Hotel GroupClaridgesThe Connaught and The Berkeley

About Maybourne Hotel Group

Maybourne Hotel Group whose headquarters is in Mayfair, London, owns and manages Claridge’s, the Connaught and the Berkeley, three of the world’s most renowned hotels. Maybourne Hotel Group is committed to delivering authentic and unique guest experiences that reflect the individual nature of its hotels, its guests and its people whilst maintaining a timeless elegance and intuitive service style that are the hallmarks of its properties.