Nucleus guides Haven into the Mobile era

12 October 2012 has been designed by Nucleus to engage the rapidly increasing number of visitors who use smartphones to browse the Haven website and convert their interest into bookings (to view on a smartphone go to, using finger swipes and touch controls instead of hovers and clicks. has achieved the No.1 position in the Travel Benchmark survey on two occasions in the past year and the new mobile website translates this award-winning user experience to browsers on the move. enables access to the substantial content and extensive multimedia assets of the main website in an intuitive and easy-to-use interface designed to take full advantage of smartphone functionality. The mobile website allows users to access all the information required to make a buying decision, together with an easy-to-follow mobile optimised booking flow. Users can browse the site and select suitable holidays via their mobile but then access ‘saved holidays’ from their PC desktop allowing an easy and seamless transfer between channels.

A finger-friendly experience for smartphone users

Video and image galleries are fully integrated and, across the site, descriptive content is readily available and automatically displayed full size, irrespective of device used. The mobile website has been developed to respond quickly, even over GSM connections, ensuring the best possible user experience.

The look and feel of the mobile site remains consistent with – which Nucleus has also designed since 2008 - seamlessly supporting the gradual re-positioning of the brand.

The smartphone optimized website is launched initially for iOS users (with Android to follow shortly) and is built using the same Tridion Content Management System as the main website. This ensures that website editing and maintenance is extremely efficient and that changes made can be delivered simultaneously across all digital channels.

Peter Matthews, Nucleus CEO commented “Nucleus’ own Mobile Web Browsing Surveys report mobile web browsing doubling in the past 12 months to over 20% of all traffic, so Haven’s decision to be an early investor in the Mobile era is a smart move. Others will follow, but with mobile heading for more that 30% of all traffic by next year, those that ignore taking action now will pay the price in 2013.”

View the Haven mobile site on a smartphone: