The Ready Camp website, designed and built by Nucleus was launched as a new venture in February 2015 by The Camping and Caravanning Club. The website features a fully responsive design, parallax scrolling and immersive images to bring the ‘glamping’ holiday experience to life. The mobile-friendly booking flow, also designed by Nucleus, enables high levels on conversion.
The award judges commented “The winner capitalized on a great customer-centric idea. They displayed aspirational and lifestyle imagery to drive response…friendly, welcoming and highly successful with the results from this new venture exceeding management’s expectations.”
Robert Louden MBE, Director General of The Camping and Caravanning Club, said: “Ready Camp takes away the pressure of purchasing and transporting camping equipment and is the perfect way for families to try camping in a home-from-home environment for the first time, at a fantastic price. The ease of researching and booking a glamping break online has been a key element of its success from the outset. This award is a testament to the hard work from the Ready Camp team.”
About Ready Camp
Ready Camp is run and owned by The Camping and Caravanning Club, which is 114-years-old and is the largest and oldest Club in the world for all forms of camping. It has more than 100 award-winning sites throughout the UK and, through a partnership with the Forestry Commission, now runs and manages a further 16 Camping in the Forest touring sites.