Nucleus re-launched the P&O Cruise website earlier this year, featuring many significant enhancements and a re-engineered technical platform. The enhanced 2010 site features an expanded community area, where members can send private messages, upload photos, blog and form interest groups; a sophisticated new cruise search tool enables potential customers to find a holiday by any combination of dates / durations / destinations / ships / departure points; and customer reviews, a new video section and wish lists have also all contributed to a more engaging user experience.
In addition, the booking process has been re-designed with the aim of increasing conversion and a new content management system provides easier day-to-day management of the whole site.
Since re-launch the number of unique visitors to the website has increased 35% year-on-year with online revenue up an impressive 46%. Separately, both the P&O Cruise website and Nucleus work for Inntravel have both been shortlisted for 2010 Travolution Awards. The winners of these awards will be announced in September.
About P&O Cruises
P&O Cruises can trace its roots back to 1837 when the Peninsular Steam Navigation Company was awarded the lucrative Admiralty contract to carry mail to the Iberian Peninsula and beyond. Today P&O Cruises combines innovation, professionalism and unrivalled experience on its fleet of seven ships dedicated to the British market. Building on this wealth of knowledge and experience, Ventura was launched in April 2008 and will be followed by Azura in 2010. P&O Cruises offers passengers the most stylish and contemporary holidays afloat with destinations including the Caribbean, South America, Scandinavia, Mediterranean, Atlantic islands and round the world cruises.