P&O Cruises wins Masters of Marketing award

13 November 2015

London, November 13, 2015 

The Festival of Marketing 2015 took place in London on November 11 and 12 with 3,000 marketers attending. Finalists’ submissions were displayed in a curated Masters of Marketing gallery. The jury consisted of 55 high calibre marketers, including a director of M&S Bank, eCommerce director of Dell, head of digital at BBC, Yahoo, Financial Times, Barclaycard and many more. The masters go beyond best practice, to reward work that fuses creativity, innovation and effectiveness setting new standards for marketing excellence.

While there are many design and digital awards, few carry the prestige and reputation of both Marketing Week and Econsultancy. The Festival of Marketing awards is therefore a major stage for sharing and promoting true excellence in the marketing industry. P&O Cruises beat The Trainline, Lufthansa and Adidas in the final round of the travel, leisure and transport category to win the award.

P&O Cruises VP marketing, Christopher Edgington, said: “This award comes from a genuine collaboration between the P&O Cruises marketing team and our agency partners: Nucleus, 360i and Founded. The approach was joined up with clear lines of communication and the results are clear in the overall success of the campaign.”

For Nucleus, this Festival of Marketing award follows hot on the heels of last month’s eCommerce Award for Excellence in the best travel & holidays category for its Ready Camp website www.readycamp.co.uk, and precedes more good news with P&O and another of Nucleus’ sites Luxury Explorer both being shortlisted in the TravelMole UK Web Awards 2015.

Festival of Marketing The Masters awards

TravelMole Web Awards