Qineticare plans to transform personal health horizons (with a little help from Nucleus)

02 May 2013

Brand name, brand proposition, identity and digital presence have all been created by London-based brand+digital+ip consultancy, Nucleus.


Qineticare provides a personal care team to work with and support its individual members’ health and wellbeing, along the lines of a dedicated family office managing wealthy families’ financial assets. Qineticare covers all aspects of a family’s health and wellness, from records management, lifelong wellness planning, health advice and support, to access to the finest medical and wellness professionals. Qineticare’s mission is to help its members shift their focus from sickness management to pro-active health and wellness. 

The new brand will initially launch in Hong Kong, but the business has plans to expand to other major cities in Asia, the Middle East, Europe and the US. 20% of all profits will be donated to the Qineticare Foundation, a charitable fund supporting, initially, Hong Kong-based charities and community initiatives.

Feisal Alibhai, Qineticare’s founder and CEO, commented “Our passionate belief is that the quality and longevity of your life depends on preventing health problems and knowing who to go to when something unexpected happens. In terms of launching this new idea, we needed a brand that could help us communicate our proposition and Nucleus has delivered a distinctive, meaningful brand name, value proposition and a striking brand identity and website that, together, accurately communicate our true purpose and values.”

Peter Matthews, Nucleus CEO added “We were captivated by Feisal’s vision of a family office for health and think that the Qineticare name and brand will become synonymous with a new paradigm in personal healthcare, where members will be both better informed and better connected with the world of health and wellbeing.”