Remarkable Royal Wedding traffic fails to ruffle The Goring

05 May 2011

Nucleus, the digital agency that designed, built and hosts The Goring’s website, ensured that its relatively modest single server web infrastructure need not necessarily mean a site unable to contend with high, burstable demand periods.

Richard Levy, Nucleus’ Head of Technology, suggests it was down to the way the website was built and tuned for high performance: “The significant advantages of an integrated design, build & hosting service are clear from our experience with The Goring.”

“We were able to ensure that we delivered a highly optimised site on very affordable infrastructure that could cope with sustained high levels of traffic over several days, peaking with 14,000 visits per hour and over 29 page views per second on the morning of April 29th. To put that in perspective that’s almost as many visits in a minute than the site normally receives in a day.”

Interest in The Goring’s website was worldwide, with particularly high US and Australian traffic. Users did not just look at one or two pages, as bounce rates were just 16% (half industry averages) with the average visitor session of 9.78 pages per visit. Remarkable figures, for a remarkable hotel, on a remarkable and memorable day.

*Year-on-year figure for the same day in 2010

The Goring

The Goring was opened by Otto Goring in 1910. In its centenary year, it is now the only five star luxury hotel in London that is owned and run by the family that built it. Jeremy Goring is the fourth Goring to run The Goring since his great-grandfather opened it. Deep in the heart of Belgravia, just behind Buckingham Palace, the hotel is within strolling distance of the Royal Parks and the best shops, theatres and galleries in town. As it celebrates its 100th birthday the interiors have been refreshed by some of the country’s finest designers. The Dining Room, designed by David Linley, is a haven for superbly cooked English food using British ingredients. The Bar has been gloriously transformed by Tim Gosling in a theatrical, Empire style and Russell Sage has just completed six rooms overlooking the garden using Gainsborough Silks.

Above all, The Goring reflects one family’s passion for quality – whose members have prided themselves on providing comfort, good food and drink and the most attentive service for one hundred years.