Royal shifts to digital, with help from Nucleus

04 November 2020
Royal shifts to digital, with help from Nucleus

With lockdown accelerating changes in customer behaviour and shifting sales of all kinds of products online, specialist Indian Sweets retailer, Royal Sweets, appointed Nucleus to upgrade its ecommerce platform in time for Diwali.

In a fast-track programme, Nucleus designed and built a new ecommerce site integrated with DPD and WorldPay, using Shopify. The design reflects Royal’s authentic heritage and premium quality, combined with Shopify’s excellent functionality.

“With a second lockdown starting this week, ordering online with home delivery has become essential, with brands beyond Amazon and supermarkets needing to grow their digital business fast, while retail sales plunge. No retail brand can now be without an effective ecommerce site.” commented Peter Matthews, Nucleus founder and CEO.

Royal Sweets, a brand with 70 years’ experience in crafting speciality Indian sweets and savouries, has a large but widely dispersed addressable market, which is ideal for ecommerce. The new platform has been created to satiate the taste buds of lovers of fine Indian sweets, wherever they are, initially in the UK. This includes pick and mix gift boxes.

Hanoz Faruzan, Royal Sweets’ marketing manager added “The dramatic shift to digital was an opportunity we wanted to grasp but needed a new platform to deliver a user experience worthy of the Royal brand. Our new site provides a wide choice of speciality products and a frictionless user experience - all in time for Diwali. Nucleus has delivered on time, on budget and absolutely on brief.”


About Royal Sweets

Founded by Lord Noon, Royal Sweets has over 70 years’ experience in the crafting of specialist Indian sweets and savouries. Royal Sweets’ chefs have evolved the most perfect combinations of flavour and texture, which is why Royal Sweets has become the brand for connoisseurs of Indian sweets.

Today, choosing Royal Sweets is a reflection of impeccable taste, which is why the brand is considered as “simply the best.”