Brief
Royal Sweets, the connoisseur’s brand of choice for Indian sweets and savouries, needed to shift its business online and replace its ageing online shop with a new ecommerce store in time for Diwali.
Solution
With lockdown accelerating changes in customer behavior and shifting more and more retail sales online, niche brands are looking for cost effective ecommerce solutions.
In a fast-track programme, Nucleus designed and built a new ecommerce site for Royal Sweet using Shopify, integrating the platform with DPD and WorldPay for delivery and payments. The design reflects Royal’s authentic heritage and premium quality, combined with Shopify’s excellent ecommerce functionality, which includes pick and mix gift boxes.
New product photography was commissioned and combined with art from the company’s collection. The main image depicts a 19th century Maharaja’s feast, reinforcing Royal Sweet’s positioning as the authentic connoisseur’s choice.
With a large but widely dispersed addressable market, ordering online for home delivery is now essential for all retail brands, who all need to grow their digital businesses fast. With Nucleus designing our first ecommerce store for Sainsbury’s in 1995, we probably have the longest experience in ecommerce of any brand agency.
Results
The launch of the site came ahead of a second UK lockdown and the Diwali celebrations. Hanoz Faruzan, Royal Sweets’ marketing manager added “The dramatic shift to digital was an opportunity we wanted to grasp but needed a new platform to deliver a user experience worthy of the Royal brand. Our new site provides a wide choice of speciality products and a frictionless user experience - all in time for Diwali. Nucleus has delivered on time, on budget and absolutely on brief.”
www.royalsweets.co.uk