Logicalis

brand + digital + ip

A new name for a global IT solutions provider

Brief

Logicalis is a global IT solutions provider, which partners with many of the world’s leading companies across international markets, including the UK, United States, Germany and Latin America. Between 2002 and 2009, Logicalis engaged Nucleus on a wide range of brand, web and corporate communications projects.

Solution

Initially, our work for Logicalis involved a name change from Logical to Logicalis (the result of a long standing trade mark dispute) and redesign of the corporate brand system, followed by the development of a range of integrated, content managed group websites and customer portal. We have also worked with many of Logicalis’ subsidiary companies – ensuring that their web presence is of a high standard, and that their messaging and positioning are differentiated from competitors.

Results

Continuous engagement with the company, which has supported steady international growth. From 2002 to 2009, revenue almost doubled to around US$1 billion in a difficult market, growing to $1.6bn in 2017. The group now employs 5,700 people around the world.