Following the successful international launch of the Indosuez Wealth Management brand and a global website, our next engagement was to design the user experience for a wealth management app, integrated with the bank’s core banking platform.
In early 2017, Nucleus was tasked to create the app sub-brand, which we designed as a lowercase ‘i’ and also serves as the app icon. We then designed the branded user experience, applying and extending the brand guidelines developed in the brand identity programme. This included the app’s UX and UI, wireframes and detailed specifications, which were implementatd by the technical teams at Capgemini and Azqore’s digital factory.
The app was warmly welcomed by the business, its relationship managers and its wealth management clients. All our deliverables were delivered on-time and on-budget.