Following the successful international launch of the Indosuez Wealth Management brand and a global website, our next engagement was to design the user experience for a wealth management app, integrated with the bank’s core banking platform.
We started by creating a sub-brand for the app which we called My Indosuez, extending the brand identity, with a stylised lowercase ‘i’ to serve as the app icon. We then designed the app's user experience, applying and extending the brand guidelines developed for the brand identity programme. This project included designing the app’s IA and UX, delivering wireframes and detailed specifications for the screens and styling for the graphing and charts. The UX designs were then implemented as native IOS and Android by the technical teams at Capgemini and Azqore’s own digital factory.
The app was warmly welcomed by the business, its relationship managers and wealth management clients. All our deliverables were delivered on-time and on-budget.