Digital brand consultants

Nucleus has prospered for four decades because our expert digital brand consultants flourish in a culture which promotes creative thinking, continuous learning, individual initiative and personal responsibility. This encourages talent to grow without having to ‘move on’ and increases collective experience.

This collective experience is immensely valuable to our clients, who love the way our leadership team members are always engaged as hands-on digital brand consultants. They both win and lead our assignments, so sending a ‘pitch team’ of consultants to pitch - who then disappear from sight once the project is won - is anathema to us. At Nucleus the consultants who lead the picth, are the ones who engage with our clients to deliver the digital brand solution.

An unusual feature of Nucleus is our commitment to developing hybrid skills, where brand strategy consultants, digital consultants, brand and UX designers and tech developers have all worked closely together for many years, leeading to a fusion of strategy, design, IT and IP expertise.

Clients tell us that they value our combination of ‘big ideas’ creativity with evidence-based logic and appreciate our consultants' attention to detail, dedication and personal touch. We work in a service industry where the demands get ever more challenging. We have been, and always will be, ready to meet those challenges, because we firmly believe in the talent of our people and the value of our professional reputation. Put simply, we are focused on making every project better than the last, because we all believe we are only ever as good as our last project.

Peter Matthews

Founder & CEO

Peter is Nucleus’ founder and CEO. For more than forty years he has led the company, advising enterprises large and small on innovation, branding, digital and IP strategy. He also chairs Nucleus’ start-up ventures.

Peter is a ‘big ideas’ designer and consultant, who has been able to combine business acumen with creativity throughout his career. While remaining actively involved advising clients on brand strategy, brand naming and rebranding, he is always thinking digitally, looking to realise value from new and disruptive business models and integrating the creation and protection of intellectual property. His unique perspective reflects his unusually wide experience, spanning the creation of new brands and brand names, to repositioning brands and creating digital ventures.

An advocate of ‘putting your money where your mouth is’, Peter also leads Nucleus’ ventures, where the company invests in its own ideas. Most notable of these is sQuid, a digital payments platform and Luxury Explorer, a luxury travel portal. Most recently, he has led Nucleus and Evoleus' investment in Third Lenns®, our proprietary AI branding platform.

He has advised and led complex brand and digital programmes for many leading corporations, including: Aman, Azerai, BUUK Infrastructure, Certas Energy, Crédit Agricole, Dunhill, Encyclis, Embracer Group, Fugro, Glen Dimplex, Joali, Renault, Rothschild, Sainsbury’s, Superdrug, and Toyota.

Peter has written blogs and thought-pieces, columns and articles for a variety of publications on brand, digital and intellectual property issues. He has also appeared on television as a brand expert on matters ranging from brand naming, to whether Prince Harry helps or hinders the Royal brand.

David Gilbert

Head of Brand Consulting

David is Head of Brand Consulting at Nucleus, with extensive experience across many industries and many markets, from Europe to the USA, Africa and Asia.

His career has focused on brand naming, brand identity design and implementation for start-ups to multinationals. David’s connsultinng role spans brand strategy, brand naming, brand proposition development and project management.

He has been closely associated with a number of long-running client relationships and high profile brand projects whilst at Nucleus. Currently, these include several within financial services, energy transition and professional services.

David works closely with Peter Matthews and Jonathan Davey on multiple brand assignments, including many years with Crédit Agricole, NatWest and Rothschild in wealth management, retail and investment banking.

David has also led or co-led brand and naminng projects for AIG, Azqore, Certas Energy, Coronation Capital, Coronation Merchant Bank, Ede & Ravenscroft, Encyclis, Finalto, Glen Dimplex, NatWest, Oonie, Superdrug, Taj Bank, and UPC.

Prior to joining Nucleus, David worked as a design director for Landor and associate design director at Lloyd Northover. He graduated with a BA (Hons) degree from Kingston University and The University of the Arts, London.

Jonathan Davey

Head of Digital

Jonathan is Head of Digital and leads our digital team at Nucleus. As an experienced digital strategy and usability consultant he brings a strong user-focused approach, combined with excellent technical understanding.

With over 20 years’ digital experience at Nucleus, he is responsible for the design and delivery of digital solutions that turn engaging user experiences into profitable online transactions.

Jonathan focuses on understanding business and user needs and then defining a digital brand strategy to intercept target traffic, engage users and convert them into customers with frictionless user experiences that will encourage them to return for a future purchase. His skills span strategy, IA, UX, SEO and programme delivery.

Whilst at Nucleus, he has led or co-led many successful and high-profile strategic digital assignments including for: Brittany Ferries, CenterParcs, Champneys, Camping & Caravanning Club, Dunhill, Haven Holidays, HSBC, Joali, P&O Cruises, Stademos Hotels and Standard Chartered Bank.

Jonathan has a First Class BSc (Hons) from Manchester University (UMIST) in Management, and an MA in Marketing from Kingston Business School.

Digital brand consultants

Peter Matthews

David Gilbert

Jonathan Davey

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