10 May 2012
Niche travel marketing – suite smell of success or left at the altar
When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment). The new Four Seasons website, launched in January, is pretty impressive, but, when it was first unveiled many peers asked why it had cost so much; couldn’t it have been created for a mere million or two?
01 May 2012
Luxury specialist Beyond Spaces unveils full website
New entrant luxury villa rental specialist Beyond Spaces has unveiled its full website after creating a ‘teaser’ site in March. The www.beyondspacesvillas.com site has been designed by London-based brand and digital specialist Nucleus, which has designed websites for Amanresorts, Ballyfin, Corinthia, Luxury Explorer, Maybourne Hotel Group, The Goring and Regent.
20 September 2011
Are the new Top Level Domains really any use to travel brands?
I’ve likened .brand domains to haemorrhoids. No-one wants them, but many will end-up getting one. The proposed .brand domains are the most controversial of a glut of new gTLDs (global Top Level Domains), being released by ICANN, the international body that in 2004 allowed us to register .eu, .asia, .mobi and .travel domains.