Nucleus In the News - Press Coverage

2014

28 July 2014

Mobile to account for the majority of travel browsing early next year

Figures rom research carried out last month show browsing of travel sites via mobile represented 43% of all website traffic in June. This latest tranche of figures from digital consultancy Nucleus predicts the majority of traffic to websites will come from mobile devices by the beginning of 2015.

2013

01 July 2013

Why mobile is an untapped opportunity for luxury brands, by Peter Matthews

Technology-inspired transformation is driving dramatic and rapid changes in consumer behavior amid the birth of the mobile era. No sector reflects this more acutely than brands targeting the luxury consumer.

30 June 2013

Regent Hotels simplifies travel preparation via new mobile site

Regent Hotels & Resorts is simplifying travel preparation through a new mobile-optimized site that allows guests to explore hotels and book rooms.

30 April 2013

Going Mobile

UK brand and digital consultancy Nucleus recently published its fourth wave of research into the growth of mobile website browsing in the travel industry. The survey confirms that we have entered the Mobile Era, with iPads responsible for a huge change in user behaviour.

01 March 2013

Luxury Brands Strive to Offer Mobile Magic

Some people say ‘so what?’ to news that mobile traffic leapt to 27.1% of all travel browsing in January 2013, up from 20.3% six months earlier. An average 30% jump in six months doesn’t impress everyone.

19 February 2013

Browsing from mobile devices now a quarter of traffic to travel sites

Nucleus has released the results of its latest web browsing study showing significant gains in traffic from mobile devices and iPads in particular.

19 February 2013

Mobile penetration in travel accelerates, finds Nucleus research

The latest study into mobile browsing of travel websites by London-based digital agency Nucleus suggests growth in the last six months was more than two times that in the preceding half year.

16 January 2013

Video interview with Peter Matthews for Decisionmakers.tv

Nucleus Founder and CEO, Peter Matthews, interviewed by Decisionmakers.tv as one of the “movers and shakers from across the travel industry” featuring his experience in the world of digital travel with unique insights, industry challenges and trends...

2012

18 December 2012

Nucleus’ work for Ballyfin included in New Design’s 100/100 catalogue

Nucleus’ brand identity and website for Ballyfin has recently been included in New Design’s 100th issue special: 100/100 catalogue of the best in design, as nominated by consultancies and design-conscious businesses.

07 September 2012

Battle for the brand: Are the “hard days” over for Maldives tourism?

As the Maldives looks to boost tourism arrivals following negative international coverage of the country’s political unrest this year, one leading branding consultant has said destinations looking to overcome bad headlines rarely find quick fix solutions to improve their image.

07 June 2012

From private jet to easyJet

Luxury consumers are far more self-conscious about their consumption than they were before the financial crisis and are choosing brands with integrity over those built on fluff. While they still want to pamper themselves, and are prepared to pay for authenticity and exclusivity, they won’t think twice about wearing £1,000 Chloé boots with a £100 pair of High Street jeans.

10 May 2012

Niche travel marketing – suite smell of success or left at the altar

When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment). The new Four Seasons website, launched in January, is pretty impressive, but, when it was first unveiled many peers asked why it had cost so much; couldn’t it have been created for a mere million or two?

07 May 2012

What Else? Four Seasons, Ebookers, Fodors, Hotel Compete, PriceTravel, Nucleus

Web design specialist Nucleus has developed a website for New York-based Topping Rose House which opens this summer. The service is to act as a teaser website and is accessible via PC, iPhone or iPad. A full website for the Hamptons property will be unveiled in the coming months.

02 May 2012

What Else? Beyond Spaces, Mobiquity, Hilton-USA Today, Travelzoo, Dolphin Dynamics

Web design company Nucleus has developed a website for luxury villa brand Beyond Spaces. The website, which is optimised for smartphone and tablet devices, features 67 private villas in the Greek Islands.

01 May 2012

Luxury specialist Beyond Spaces unveils full website

New entrant luxury villa rental specialist Beyond Spaces has unveiled its full website after creating a ‘teaser’ site in March. The www.beyondspacesvillas.com site has been designed by London-based brand and digital specialist Nucleus, which has designed websites for Amanresorts, Ballyfin, Corinthia, Luxury Explorer, Maybourne Hotel Group, The Goring and Regent.

15 March 2012

Apple is shaking its rivals to the core

Since musing in my last column about Steve Jobs’ ambition to dominate converging media, with seamless connections to all your digital media, several Apple events have come to pass. First, someone spotted a 50-inch Apple iTV in Jonathan Ive’s office at the Cupertino HQ, then speculation turned to the launch of the iPad 3 on March 7.

11 March 2012

How I Made It: Peter Matthews, founder of the Squid card

Peter Matthews on how Oyster travel cards inspired his corporate smartcard firm, which lets customers pay with a swipe. Swiping his Oyster travel card at Victoria underground station, Peter Matthews was struck by how simple it was to pay for a journey. That system of money transfer could work elsewhere, he thought.

02 March 2012

Nucleus offers teaser for new luxury Greek villa specialist

London-based web design agency Nucleus has unveiled a teaser website for a new privately owned luxury villa specialist in Greece. Beyond Spaces, which was formed earlier this year, focuses on a hand-picked collection of privately-owned properties in some of the most sought-after locations in the Greek islands.

07 February 2012

Nucleus study finds ‘stunning’ growth in mobile browsing

“Stunning” growth in mobile web browsing in the six months since August 2011 has raised the prospect we are seeing the beginning of the end of the PC era. The study, carried out by London-based web agency Nucleus, found while overall mobile web browsing was up 72%, the picture was not equal across all platforms.

07 February 2012

Research shows massive surge in iPad travel browsing

Mobile web browsing on travel sites has increased by almost three quarters in the past six months and now accounts for an average of 17.4% of traffic. Research entitled the ‘Beginning of the End of the PC Era?’ from web design and digital specialist Nucleus reveals the growth in traffic from mobile devices in January 2012 compared with August 2011 and shows luxury sites have the highest mobile penetration.

2011

07 December 2011

Ones to Watch: 10 of the hottest payment start-ups in town

A wave of new payment start-ups is challenging traditional models and spurring more established players into taking action to develop their own market share.

22 November 2011

Regent Hotels and Resorts unveils new site

Luxury hotel group Regent Hotels and Resorts has unveiled its new global web presence developed with UK-based digital brand agency Nucleus. The new platform has been developed with the growing use of smartphones and tablet computers in mind as well as the hotel chain’s global expansion plans.

04 November 2011

Corinthia spa site gets mobile treatment from Nucleus

Digital agency Nucleus has created a mobile-optimised spa microsite for five-star London hotel The Corinthia. The ESPA Life at Corinthia site is configured for use on iPhones and other smartphones, on iPads and on desktop PCs.

27 October 2011

Tnooz Nuggets – Friday 28 October 2011

Nucleus has joined forces with ESPA Life at Corinthia to create a multi-device website for iPhones, iPads and PCs. The digital consultancy has designed a site which serves up the same information and design based on how the consumer is accessing it.

20 September 2011

Are the new Top Level Domains really any use to travel brands?

I’ve likened .brand domains to haemorrhoids. No-one wants them, but many will end-up getting one. The proposed .brand domains are the most controversial of a glut of new gTLDs (global Top Level Domains), being released by ICANN, the international body that in 2004 allowed us to register .eu, .asia, .mobi and .travel domains.

22 June 2011

Why NFC Alone Won’t Change Mobile Payments

It seems like every day there’s a headline about mobile payments. Yesterday we heard Google had a security problem with it’s NFC Nexus S, last week it was Vodafone, O2 and Everything Everywhere (what a brand proposition to live up to) announcing a U.K. mobile wallet and advertising joint venture.