Camping and Caravanning Club

digital

Creating a responsive, user-friendly booking flow

Brief

Nucleus was briefed to redevelop the booking flow on this leading travel website, which had originally been created in-house. The requirement was to create a mobile-friendly, user-centred solution, as part of a wider migration and upgrade to a responsive website solution. A supporting management platform was also required.

Solution

The booking flow covers three parallel paths: one for members; a joint venture with the Forestry Commission; and a European travel services section, including travel and insurance cover. Nucleus created detailed wireframes to determine the common features, and then designed the user interface.

We then developed a common code base for all the booking flows, to ensure that they could easily be updated together or individually, using a ‘toggle’ feature that switches functions on and off instantly. Our development teams then created the booking system, based on the same Kentico CMS software as the main site. We built and tested the booking flow prior to completing the project and handing over for integration. Our documentation included comprehensive technical and functional specifications.

Results

Club members have been enthusiastic about the revised booking process. Results have ‘surpassed expectations’ with the management team, and they subsequently asked Nucleus to deploy the same booking system onto their new Ready Camp brand.

www.campingandcaravanningclub.co.uk