Taj Hotels, Resorts and Places appointed us to support the launch of St. James’ Court, A Taj Hotel in a fast-track programme. The website templates would then also be used for 51 Buckingham Gate and the London restaurants.
With a hotel name change planned, we first launched a teaser website to establish an SEO footprint and link searches for Crown Plaza St. James to the new brand.
We then launched the main hotel website using a responsive design approach to specifically target mobile web browsers looking for luxury hotels in London. We planned a content strategy and then wrote the website to focus on specific search terms where St. James’ Court could compete in the crowded and competitive London market.
We also developed a booking widget linking into the Taj booking system, based on TRUST’s yourreservation.net system. The responsive templates were then used to style a second hotel site for 51 Buckingham Gate, plus Quilon and Bombay Brasserie.
More than 55% of all visitors use mobile devices to browse the site and 38% are smartphones – a sector leading KPI.
User engagement shows 3.4 pages per session and average duration of 3.03 mins. Over 5,000 Facebook likes in first 6 months, with online booking conversion rates ahead of peer group averages.