Brief
Beyond Spaces was founded in Athens by Maria Nikolakaki and Themis Zouganeli to bring exceptional and rarely-rented Greek Island villas to the attention of discerning luxury travellers, who are looking for an exceptional private escape where they can enjoy the Greek Islands at their most indulgent and authentic best.
The name Beyond Spaces was chosen to mirror a ‘far beyond-expectations’ service proposition, aiming to set new standards in elite travel and open doors that remain firmly shut to others. After an international search, Nucleus was selected and commissioned to design a brand identity and website to bring this unique proposition to life.
Solution
The brand identity was designed around a symbolic concept of reversed ‘gullwing’ brackets, to communicate the ‘beyond current boundaries’ proposition, applying a contemporary cool visual language combining crisp typography and colourways chosen to counterpoint the familiar Eastern Mediterranean palette of azure and cobalt blues, olive greens and whitewashed walls.
The website was designed to express Beyond Spaces’ brand proposition and showcase the exquisite villas on offer with an easy-to-search navigational architecture that enables browsing by island or by size or type of villa. A Private Collection of exclusive villas, never rented before, is available to serious enquiries by private invitation. As with all Nucleus’ digital work, the website has been designed to be mobile-friendly.
Results
The website – launched in 2012 – immediately differentiated Beyond Spaces from its competitors. The brand has now firmly established a unique position in the market, providing luxury private villas in some of the most unspoilt locations in the Mediterranean.
“Nucleus helped us to articulate our brand proposition and differentiate Beyond Spaces from competitors, and now, with the launch of our full website, they have created a distinctively luxurious digital brand experience to be enjoyed by all our visitors from around the world.”
Maria Nikolakaki and Themis Zouganeli, joint founders of Beyond Spaces