Corinthia

brand + digital

Innovation as a key to business success

Brief

Corinthia Hotels, a group of luxury hotels founded by the Pisani family of Malta, commissioned Nucleus to transform its digital presence to grow direct bookings to its eight existing hotels and build interest in advance of the opening of its flagship London property. The investment was also intended to support Corinthia’s continued growth, with several other new hotel openings planned for 2011 and 2012.

Solution

The websites for eight Corinthia hotels and resorts in Europe and North Africa were all based on a scalable technical architecture with a best-of-breed EpiServer CMS platform, integrated with SynXis Guest Connect online booking.

The London website features a highly innovative interactive video, which demonstrates the future of video on the web. By creating a new level of immersive online experience, the website increases engagement with visitors and potential guests, offering a deeper level of brand interaction while showcasing the hotel’s location and surrounding attractions.

Results

On launch in December 2010, online bookings jumped 265% and have maintained at least that level ever since, passing €1m a month within 6 months.

“We selected Nucleus because of the great work they have done in the sector and their level of understanding the luxury consumer. We are delighted that they have delivered – on time and on budget – a world-class digital platform that has already surprised us with its fast performance, great usability and most importantly, its ability to convert increasing numbers of site visitors into guests.”

Brian Pratt, Senior Vice President of Corinthia Hotels