Expert opinion and innsights on a wide range of branding, naming and digital issues.
Read a wide range of expert opinion articles on issues spanning brand and digital strategy, rebranding, brand naming, brand repositioning, brand design, AI and website development. We also cover topical subjects, including branding disasters, where brands come to grief when they fail to see the risks of getting branding decisions wrong.
Areas of specialism include luxury and luxury hospitality, financial services and helping our clients build more and more sustainable brands in energy transition, smart mobility and smart climate.
Our analysis includes our consultinng team's analysis and more personal opinnion articles mostly written by our founder and brand expert Peter Matthews...